Brand activation

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Activating a brand is first and foremost about understanding and apprehending the target audience.


From strategic analysis to brand positioning, we implement the means to reach consumers in an optimal way. We believe in the power of the emotional connection between a brand and its consumers. It is an essential lever to mark the mind, feed the brand image and thus trigger the purchase and repurchase.

Each of our campaigns is therefore built around a strong storytelling aimed at nurturing this link throughout the shopper journey: on Instagram, on a café terrace, or even in the supermarket. A journey that we now consider seamless.