The juice that does it allThe juice that has it all : a claim that carries the promise of taste, benefits and commitment of the Joker offer. A highlight anchored in the brand's favorite consumption moment: breakfast.
An in-store POP system: aisle islands and gondola head displays
In-store dramatization, including TG signage, aisle signage, an urn totem with a no-obligation mechanic, a national mecha, and a totem relaying commitment messages.
A digital game aimed at shoppers, with an instant-win mechanism and prizes with very high perceived value in line with the brand’s commitment: nature weekends with the family.