Be Brandon
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Brand activation agency
It believes in the power of the emotional connection between a brand and its consumers, an essential lever to imprint on the mind, enhance the brand image, and thus trigger the purchase and repurchase.
Each campaign carried out revolves around strong storytelling aiming to nourish this connection throughout the shopper’s journey: on Instagram, on a café terrace, or while passing through a supermarket. A journey that today, we consider seamless.
Management
Perrine Boyer and Sarah Farhi have been leading the agency since its inception in 2004.
Perrine Boyer
Co Director
Sarah Farhi
Co Director
Perrine Boyer
Co Director
In her early career, Perrine worked for 5 years within communication and operational marketing agencies (Acapulco, NDC). She then embarked on an entrepreneurial adventure with her business partner, Sarah Farhi, and 19 years ago, they founded Promo Agency, a shopper marketing agency.
The agency grew and evolved with market trends and became 'be brandon', a Brand Activation agency. They devise in-store and out-store action plans to highlight brands and recruit and retain their consumers.
As Chief Executive and Creative Director, she manages the strategy, the agency's vision, and business development. She has also taken over as the General Manager of Ibiza.
She is a member of the executive committee of Ekstend Group.
The agency grew and evolved with market trends and became 'be brandon', a Brand Activation agency. They devise in-store and out-store action plans to highlight brands and recruit and retain their consumers.
As Chief Executive and Creative Director, she manages the strategy, the agency's vision, and business development. She has also taken over as the General Manager of Ibiza.
She is a member of the executive committee of Ekstend Group.
Sarah Farhi
Co Director
Graduated from EFAP Marketing & Communication, Sarah Farhi began her career at the Com’media agency. She then joined the Puncho Villa group, specializing in operational marketing.
In 2004, she decided to embark on an entrepreneurial adventure and founded Promo Agency, which would later become Be Brandon, with her business partner, Perrine Boyer. There, she held the positions of COO (Chief Operating Officer) and CFO (Chief Financial Officer). Since September 2023, she has also been the COO and CFO of the Ibiza agency.
In 2004, she decided to embark on an entrepreneurial adventure and founded Promo Agency, which would later become Be Brandon, with her business partner, Perrine Boyer. There, she held the positions of COO (Chief Operating Officer) and CFO (Chief Financial Officer). Since September 2023, she has also been the COO and CFO of the Ibiza agency.
Ekstend
Group
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