Sweet Punk
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Sweet Punk is a multi-award winning creative agency.
Their expertise and uniqueness come from a unique combination of branding and advertising professions. Don’t Be Boring.
One single goal: Make brands more exciting by revealing the best of themselves.
Thinking and building the brand.
With Core Branding©, the agency is able to conduct an analysis and repositioning for brands right at the heart of their identity, from the brand platform to the conception of a creative campaign.
To successfully achieve its high standards, the agency has integrated key production tool expertise: UX, development, video production.
Within the premises, close collaboration with the media and tactical teams of Ekstend Group brings all the creative power to a unique performance level in the market.
Management
Alexandre Castaing and Stéphane Pointin have been leading the agency since its inception in 2012, combining creation and marketing in the most exciting way possible.
Alexandre Castaing
Co Director
Stéphane Pointin
Co Director
Alexandre Castaing
Co Director
Alexandre Castaing is the co-founder of the creative agency Sweet Punk, established in 2012.
He brings his advisory and creative vision by combining a comprehensive analysis of brand issues related to branding and communication and an operational knowledge of various online and offline mediums.
He has led several major campaigns for Ariane Group, Société Générale, L'Oréal, and MAIF. His motto: give every project an emotional dimension to connect with the intended audience.
Alexandre Castaing is a member of the executive committee of Ekstend Group.
He brings his advisory and creative vision by combining a comprehensive analysis of brand issues related to branding and communication and an operational knowledge of various online and offline mediums.
He has led several major campaigns for Ariane Group, Société Générale, L'Oréal, and MAIF. His motto: give every project an emotional dimension to connect with the intended audience.
Alexandre Castaing is a member of the executive committee of Ekstend Group.
Stéphane Pointin
Co Director
With 20 years of experience in marketing and communication, founder and CEO of the creative agency Sweet Punk for the past 10 years, Stéphane manages the agency's strategy, oversees its commercial operations, and assists clients in their communication and marketing reflection.
His goal: to uphold the agency's promise: Don’t Be Boring.
He is a member of the executive committee of Ekstend Group.
His goal: to uphold the agency's promise: Don’t Be Boring.
He is a member of the executive committee of Ekstend Group.
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