- Brand activation
Capsule collectionTo take consumers on a journey through the brand's expertise, experience, and origins.
Shop-in-shop eventsTo offer a consumer experience in-store by taking them on a journey through the origins (French Caribbean), the product (a blend), and its use: cocktails.
Creation of a shop-in-shop: design, materials, construction plans.
Management of the tour and animations in 50 stores across France.