Ekstend supports Škoda for a strategic marketing event!

Škoda invites its marketing force and our team of experts to a highly anticipated bi-annual event!

Ekstend took an active part in the first 2025 edition of the Škoda Market Lab in Lille, a key event designed to unite marketing teams around the year’s strategic challenges.

The programme included a strategic focus on past performances, a look ahead to future news, a focus on the Tour de France, the brand’s next highlight, and the Škoda Marketing Awards, honouring the best local campaigns of 2024.

Cohesion and training at the heart of the event

In addition to strategic discussions, Ekstend Skills led practical workshops to support Škoda dealership marketing managers on key topics:

• Productivity gains with AI,
• Analysing local media performance,
• Preparing local events for the Tour de France 2025.

This first 2025 edition of the Market Lab enabled Škoda’s teams to continue improving their skills with our experts, through an approach combining expertise, sharing and cohesion.