Nuit des Rois 2026: Ekstend Group Wins Gold in the “Social Media & Paid Influence” Category

Ekstend Group was honored at the 2026 Nuit des Rois for the solution it developed with Audi France and Škoda France. This award recognizes an approach to automotive retail media that integrates digital strategy, local data, and sales performance.

Award-Winning Expertise in the Service of Automotive Networks

At the 2026 Nuit des Rois awards, Ekstend Group received the Gold award in the “Social Media & Paid Influence” category for a campaign developed in collaboration with Audi France and Škoda France.

The solution addresses a key challenge for automakers and their dealership networks: aligning digital communication with the commercial reality of dealerships. In an industry where campaigns are often managed on a national scale, the ability to incorporate local nuances has become a major driver of relevance and performance.

By leveraging data for local marketing, Ekstend Group has enabled brands to highlight the vehicles that are actually available within their network and to link every marketing message to a concrete purchase intent.

Strong Performance for Audi and Škoda

Rolled out across new and used vehicles, the initiative generated results that outperformed those of traditional campaigns. For Audi France, interactions increased 2.7-fold, and the cost per click was reduced by a factor of four.

For Škoda France, interactions increased by a factor of 3.46, while the cost per click was cut in half. These results demonstrate the ability of a media strategy powered by local data to simultaneously enhance ad relevance, audience engagement, and the effectiveness of advertising investments.

Further Recognition for Ekstend’s Retail Media Expertise

This award recognizes Ekstend Consulting’s ability to develop strategies that combine expertise in advertising platforms with an understanding of local challenges.

Beyond the automotive sector, this approach addresses a challenge shared by many networked brands: transforming available data into digital activations that are more relevant, more responsive, and more in tune with the local context.