Ekstend Group, an independent local marketing and communications group, and AAA Data, a specialist in data analytics with over 60 years of experience, announce the signing of a strategic partnership. This alliance is driven by a shared goal: to improve marketing performance through enriched data and more targeted media campaigns.

A structured approach to addressing advertisers’ performance challenges

In an environment where data quality directly determines the effectiveness of advertising investments, Ekstend Group and AAA Data have chosen to form a strategic partnership. Together, the two partners now offer their respective clients an integrated solution covering the entire data-media value chain: from data collection and structuring to its activation within media campaigns.

This partnership is based on a strong sense of complementarity:

– AAA Data delivers the power of data: databases of 17 million contacts and 50 million vehicles, combined with segmentation, scoring, and advanced analytics capabilities.
– Ekstend Group, for its part, brings its expertise in activation: consulting, local marketing, performance management, and operational support for brands and networks.
The two partners will now work together on specific use cases: customer segmentation and insights, measurement and attribution, and the optimization of CRM and drive-to-store activations, with a shared commitment to applied methodology and measurable business impact.

– Sales and Marketing Director at AAA DATA

“Marketing performance depends above all on the ability to turn data into decisions and concrete actions. By partnering with Ekstend Group, we’re bringing together data intelligence and media activation to help advertisers achieve sustainable performance gains.”

– Chief Executive Officer, Ekstend Group

“The market is evolving rapidly, particularly through the integration of AI solutions across the entire marketing value chain. Advertisers need partners capable of connecting data, consulting, and activation within an integrated performance framework. That’s exactly what we’re building with AAA Data: a strategic, long-term alliance dedicated to serving our clients’ businesses.”