Porsche France unveils an XL canvas

On March 3rd, 2025, the new car-sharing lane on the Paris ring road was inaugurated.

Against this backdrop, we designed an XL canvas for Porsche France at Porte de Clichy.

From March 3rd to 15th, the canvas offered high visibility in one of the capital’s busiest areas. This initiative highlighted the Cayenne E-Hybrid range, illustrating the evolution of urban uses.

An impactful multi-channel strategy

In addition to this poster campaign, a targeted display campaign was deployed over a two-week period. This digital approach made it possible to directly reach audiences engaged with Paris news, reinforcing the campaign’s effectiveness and reach.