OPCO 2i : A campaign to promote and increase the attractiveness of industrial jobs
- Consulting & digital strategy
- Media & social media
- Design & branding
To change the current perception of industry
Ekstend Group has been selected by OPCO 2i, the inter-industry skills operator, to promote industry in France until the end of 2024.
The challenge: to make French industry a sector that matters, meeting social, economic and environmental challenges for the general public but also a career choice for young people and adults in reconversion.
To this end, we proposed an innovative response designed by the creation of a 360° expert pole, capable of supporting the public actor on all of its challenges.
- Build a new imaginary around a project for society and the aspirations of young generations
- Inspire vocations by showing the spirit of industry and the new reality of jobs
- Make the campaign live for local stakeholders, prescribers and public actors in training and employment
Brand and communication strategy consulting
Creation of a new identity that encompasses an entire sector and reflects a new dynamic: development of a new communication and brand platform
Creation of a manifesto film that combines action and emotion to promote the values of the industry and transform the collective imagination
Creation of a digital ecosystem that supports our campaign and becomes a hub for all information related to the industry
Development of a strong media presence through tactical and powerful activations to reach all our targets via offline levers (television, digital out-of-home advertising, cinema), and online levers (social media, videos, catch-up, display, and special operations)
Development of a structured PR communication plan to amplify our messages beyond the media action plan
Creation of a deployment cell to engage all branches and territories in the adventure and locally bring our actions to life
Development of an event strategy designed to showcase the industry to its target audiences on the ground: presence at trade shows, creation of proprietary events, and street marketing