Audi X Waze, communication tailored to the driving context
- Proximity marketing
- Media & social media
Innovate in new communication channels to :
– Promote the new ranges of electric and hybrid vehicles
– Generate dealership visits
Deployment of a contextualized advertising campaign for Audi France on the Waze app used by 45% of French drivers.
Communication tailored to the driving context through a creative rotation of 3 advertisements adapted to different driving scenarios (traffic jams, daily commutes, long journeys) to showcase the range’s autonomy and encourage test-driving the model of your choice.
An innovative approach that goes beyond traditional post-test methodologies and allows us to overcome brand predispositions to gather authentic results.
Evaluate the advertising impact through a third party on a group of exposed, non-exposed, and non-users of the Waze app.
Identification of an ultra-innovative tech survey solution on social media that targets respondents through ads on Facebook, Instagram, Snapchat, and collects their feedback through conversational questionnaires.
Gold – Mobiles of Digital 2022, in the ‘Conversational’ category
Gold – La Nuit des Rois 2022, in the ‘New Experience’ category