The fight against deforestation embodied in an engaged podcast

Brand activation
Media & social media
Non profit & environment
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  • Brand activation
  • Media & social media
  • Non profit & environment
In 2022, the EU is working on a law against deforestation. On this occasion, WWF France aimed to raise awareness and mobilize French speakers to combat the root causes of deforestation.

The posters - visuals

Starring in Classé F, a notable duo of French cinema actors: Alice Isaaz (La crème de la crème, Play, La demoiselle de Jonquières, Un moment d’égarement) and Sandor Funtek (Suprême, Contraire).

The audio series

A script brought to life by well-known voice actors in the mainstream, such as Barbara Tissier (Cameron Diaz, Fiona in Shrek), Jérémie Covillault (Tom Hardy, Benedict Cumberbatch), and Anatole de Bodinat (Penn Badgley, Dan Humphrey). Familiar voices that immerse us in the heart of the plot.

CB News"A true favorite for this fictional podcast."



The fiction ranked in the Top 70 Podcasts in France on Spotify, Apple Podcasts, and Deezer.

of player listenings (direct podcast streaming within relevant sections) were at 100%
delivery, thanks to an engaging native format that exceeded the listening target
repetition of the pre-roll format, reaching 912,716 unique contacts