The added warmth of Châteauform’ in a luminous film

"Happy talents make happy customers"

This is the conviction of Châteauform', Europe's leader in corporate events for over 25 years.

1

Context

We worked on a new brand signature, “révélons vos talents”, and created a film to unveil it to the general public and develop its reputation.

2

Creative idea

The polysemy of the word “talent” enabled us to construct a scenario based on different reading levels: the talent that works with us and the talent we have within us.

The result is a film that breaks with the often cold and formal codes of the institutional sector, with incandescent art direction, organic production and a contemporary, rhythmic musical composition.

Our support

Co-construction of brand strategy between the group's creative and media divisions.

1

Consulting

Annual support: branding and communication strategy

2

Production

Launch and realization of a new communication platform and brand signature

3

Design

Brand content strategy around the communication platform

4

Media

Implementation of a targeted media plan to distribute the campaign to audiences via premium publisher sites

Brand platform

Print campaign

The film