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Sectors
- Automobile
- Luxury
An XL canvas
1
Context
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On March 3rd, 2025, the new car-sharing lane on the Paris ring road was inaugurated.
An opportunity to offer Porsche France an XL canvas at Porte de Clichy.
2
Objective
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This initiative highlighted the Cayenne E-Hybrid range, illustrating the evolution of urban uses.
From March 3rd to 15th, the XL version of the canvas offered high visibility in one of the capital’s busiest area.
3
Strategy
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In addition to this poster campaign, a targeted online display was deployed for two weeks.
This complementary digital approach enabled to reach audiences engaged with Paris news, reinforcing the campaign’s effectiveness and reach.