Design & branding
Brand activation
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  • Design & branding
  • Brand activation
  • Food
Pago unveils its sparkling new brand platform

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Brand signature

The “Wonderfruit Life” is thus personified in a bold, strong and unprecedented way, with a playful, memorable and sensorial universe.

A brand signature that perfectly embodies what “Pago moments” are all about, a real knockout effect compared to other beverage players.

Artistic Direction

The round, generous typography of Pago juice remains in keeping with the brand’s premium spirit. Rich, fruity patterns and a colourful, photographic universe honor this revival.

Vinyl production

The music for the Pago TV campaign was custom composed, making it unique and identifiable from the very first listen. A summer hit like this deserved a vinyl release to make a lasting impression.

A TV campaign