How to develop a customized assessment campaign and skills plan for the Brand and Marketing Managers of the Emil Frey France Group?
Emil Frey France needed support to launch an assessment campaign and create an appropriate, ongoing training plan for its brand managers and concession marketing managers.
Evaluate employees’ current skills, clarify expectations, set objectives and mark out the course with tests, so as to propose an appropriate training program and ensure regular monitoring of skills development.
For the assessment process, we used several evaluation methods, including self-declaration, peer evaluation and knowledge tests, to identify needs and areas for improvement, as well as to gather feedback on the skills to be developed, in order to propose a skills enhancement plan that would meet operational needs as closely as possible. For the training plan, we have developed a blended learning program enabling everyone to progress at their own pace, and to improve their skills through group workshops.
Skills assessment system and questionnaires
Design of training program and pedagogical approach
Creation of content and training path
Facilitation of face-to-face training sessions and webinars
Follow-up feedback, participation and skills enhancement
Centralization of teaching resources via the Teach on Mars mobile learning solution.
Animation via the Beekast tool.
Centralized learner follow-up via the Digiforma platform.
Assessing employee skills is no easy task. That’s why we supported all the parties involved (managers, HR, etc.) in these various tasks:
- Setting up a progressive and motivating assessment system for employees.
- Follow-up to enable each employee to offer feedback, so that they can co-design their own training.
- Adaptive training that evolves in line with the Group’s ambitions, needs and learner feedback, to establish a culture of continuous learning.