Delivering the right vehicle to the right place at the right time

How can local marketing efforts be aligned with purchase intent given the reality of what dealerships actually offer?

Traditional automotive marketing often focuses on generic mass-market messages that are disconnected from the actual availability of vehicles at dealerships. This mismatch leads to irrelevant ads, unavailable vehicles, and a decline in the effectiveness of media budgets.

1

Objectives

In an automotive market where competition is intensifying and the speed of inventory turnover is becoming a major challenge, dealerships share a common goal: to increase the visibility of their new and used vehicles while optimizing the performance of their digital marketing efforts.

2

Strategy implemented

Ekstend has implemented a system that connects Meta campaigns to local inventory via an automated feed. The strategy is based on three pillars:

• Local hyper-personalization: Dynamic adaptation of ads based on user behavior and geolocation.
• Catalog automation: Automatic generation and optimization of the catalog without human intervention.
• Real-time synchronization: Continuous alignment of prices, promotions, and availability with dealership inventory.

3

Innovation

• Data consolidation: Conversion of raw data into an advertising catalog.
• Budget allocation: Automatic allocation of the budget to available vehicles, with the option for dealerships to prioritize certain models.
• Local targeting: Matching inventory with the user’s location (segmentation by ZIP code).

4

Awarded

Selected in the “Social Media & Paid Influence” category of the 2026 Nuit des Rois

Results

System

deployment

The rollout for both used and new vehicles has led to a significant improvement in performance compared to traditional campaigns.

x 2.7

of interactions (Audi)

x 3.46

of interactions (Škoda )

÷ 4

CPC (Audi)

÷ 2

CPC (Škoda )

Building on this success, Audi expanded the initiative to TikTok in 2026.