Rolex, the largest canvas in France

Preparation for the first product launch in 2020

The goal ? To be as visible as possible.

1

Strategy

Ensure the brand’s visibility through an exhibition in September, positioning itself during key events of the period: tourists, back-to-school, and the Tour de France.

2

Project

Positioning ourselves in a prestigious setting with significant foot traffic to ensure the brand’s visibility and maintain its image. The alignment between the setup and its symbolic location directly influenced the product’s image.

Key figures

Our

installations

1450 sqm

of canvas in the heart of Paris

3

exhibitions: Rivoli, Concorde & Royale for maximum visibility

Virginie DOISE – Advertising Manager, Rolex France“Ekstend was able to meet our challenges thanks to their retail experience and expertise in local media.”