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Expertises
- Media & social media
Sectors
- Ready to wear
Context
Development of a European-scale media plan to broadcast the latest advertising campaign for the brand, showcasing their new brand identity.
1
Strategy
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- Increase brand awareness in France and internationally in the territories of the stores.
- Enhance the brand’s image and desirability.
- Expand the brand’s target audience.
2
Ressources
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Creation of a two-phase campaign:
– June : Launch of the campaign with a targeted train station media plan, including over 800 DOOH (Digital Out Of Home) screens in France and major European cities, along with the privatization of a space at Gare De Lyon (Paris).
– November : Nationwide outdoor advertising campaign and DOOH in the 13 major train stations.
3
Project
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A campaign with key moments to optimize brand visibility between June and November in France, Switzerland, Belgium, and Spain.
Key figures
CAMPAIGN
JUNE
53
million contacts
723k
impressions
632
faces