- Media & social media
- Ready to wear
- Increase brand awareness in France and internationally in the territories of the stores.
- Enhance the brand’s image and desirability.
- Expand the brand’s target audience.
Creation of a two-phase campaign:
– June : Launch of the campaign with a targeted train station media plan, including over 800 DOOH (Digital Out Of Home) screens in France and major European cities, along with the privatization of a space at Gare De Lyon (Paris).
– November : Nationwide outdoor advertising campaign and DOOH in the 13 major train stations.
A campaign with key moments to optimize brand visibility between June and November in France, Switzerland, Belgium, and Spain.